Hershel Laritate

Mr. Laritate is the principal of Tribeca Prep Sr. High School, which is shown when he calls Alex into the principal's office. The last name, Laritate, is a pun of Larry Tate from Bewitched.

He loves anything related to the Old West and decorated his office in that fashion he also wears a bolo tie. Laritate has an on-and-off relationship with Alex—in that he is disappointed in Alex's lack of work ethic and unwillingness to do well in school, but it is evident that he cares about her through his many efforts to reach out to her. The reason he punishes her so severely is because he still believes that she can still turn herself around.He holds a pop quiz every Thursday. He makes Alex join the Happy Helpers Club and is Alex's art teacher in the episode Art Teacher.

Mr. Laritate is also the adviser of several activities at the school including the World School Summit at the U.N., Happy Helpers Club and Quiz Bowl, and he teaches a History class and a Marriage and Family class. He once taught the art class. In season two's "Don't Rain on Justin's Parade", Mr. Laritate calls Alex an evil genius, much to Alex's pleasure. He does not have a collage degree said in "Franken-Girl".Mr. Laritate is one of Justin and Alex's teachers.