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"Alex's Logo" is the seventeenth episode of Season 3 of Wizards of Waverly Place, and the sixty-eighth overall of the series. It first aired on May 21, 2010.
Summary[]
Alex begins selling her own brand of shirts at school for $10 each. Justin, as student body president, tells her that the school's S.C.A.M. council dictates that she must give 75% of the proceeds to the school as a cut for selling her merchandise on school property. As she is a cheerleader, was a part of the Happy Helper's Club, and has now donated a large sum of money towards the school, Alex is chosen as the recipient of the school's Citizenship Award, which must be presented to her by Justin.
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A letter!
When she tells her family, Justin believes she's lying about winning the award fair and square and that she used magic, so he puts the truth spell on her to find out. However, Alex proves she didn't use magic.
When it's time for Alex's acceptance speech, she realizes that Justin never removed the truth spell and she tells everyone at school exactly what she thinks of them, hurting a lot of feelings. For an entire week, she is ignored by everyone, until finally they start throwing her shirts at her for $3 a throw, a sale facilitated by Max. Mr. Laritate embarrasses himself on purpose so that everyone will forget about her mistake and finally accept Alex again, prompting Alex to thank him sincerely.
Cast[]
Main Cast[]
- Selena Gomez as Alex Russo
- David Henrie as Justin Russo
- Jake T. Austin as Max Russo
- Jennifer Stone as Harper Finkle (absent; credit only)
- Maria Canals Barrera as Theresa Russo
- David DeLuise as Jerry Russo
Recurring Cast[]
- Bill Chott as Mr. Laritate
Spells[]
- Don't Let (Name) Be a Liar, The Truth Is On Fire - puts a halo on an individual's head and makes them always tell the truth
- Truth, truth, she used to know, now she becomes the Old Russo - reverses the truth spell cast on a Russo family member.
Trivia[]
- This episode was written by David Henrie and directed by David DeLuise making this episode the first time that two main cast members had writing and directional debuts.
- This is the final episode where Harper is absent. She is present for the remainder of the series. This is her second absence in a row. It was explained by Theresa that she is visiting her parents.
- Laritate said he didn't know what a text was in this episode, but in "Art Teacher", he notifies Alex that Ms. Majorhealy sent in her resignation via text messages, and expresses surprise over the fact that his phone gets texts.
- Mr. Laritate's first name is revealed to be Herschel while his parents' names are Floyd and Naomi.
- The “Woo Girls” may be a reference to the group in How I Met Your Mother with the same name
| Wizards Beyond Waverly Place Episodes |
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| Season 1 |
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| Everything is Not What it Seems • Mortal Vibes Only • Saved by the Spell • Something Wizard This Way Comes • Wizards Just Wand to Have Fun • The Legend of Creepy Follows • We're Gonna Need a Bigger Float • You Can't Handle the Tooth! • Wiz-Taken Identity • Ain't Gnome Party Like a Wizard Party • Potions Eleven • Battle of the Wands • There's Something About the Russos • Ready Player Wand • Quest Birthday Ever! • While You Were Sleepcasting • Abraca-Disaster! • Hit Me With Your Best Bot • Raiders of the Locked Archive • When You Wish Upon a Squonk • Nigh is Now! |
| Season 2 |
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| Curse Me Baby One More Time • Ooze!...I Did it Again • Howdy with a Trance of Gumballs • Don't Go Changeling My Heart • Spells Like Halloween Spirit • Cruel Detentions • It's Beginning to Look a Lot Like Wizmas • Boogie and the Beast • The Wizard at the End of the World: Part One • The Wizard at the End of the World: Part Two |